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Our apparent age depends on a number of factors.
Genetic inheritance is important, as is the way
our skin has been treated throughout our
lifetime. Young, radiant skin has a healthy look
that, as we get older, begins to fade as the
skin loses its ability to retain moisture. The
skin becomes drier, loses elasticity and begins
to show the effects of constant exposure to the
environment.
Some of the skin changes that
accompany ageing are natural and inevitable.
Together, these changes make up the process
called "intrinsic ageing." Damage caused by
external factors, such as exposure to UV
radiation, are known collectively as "extrinsic
ageing."
As our skin ages, the natural substances
which help the skin retain moisture are reduced,
causing it to become drier. In addition, the
rate at which our skin sheds old cells slows
down, the network of collagen and elastin that
support the skin degrade, and the production of
the natural pigment melanin can become uneven.
These changes result in a range of visible
signs of ageing. Research by Olay has shown that
there are seven main signs of facial ageing that
concern us most. These are lines and wrinkles,
uneven texture, uneven tone, a dull appearance,
age spots and blotches, visible pores and an
overall increase in dryness.
Olay Total Effects+ is proven to reduce the
appearance of all seven of these signs of ageing.
It:
1. Diminishes the appearance of fine lines
and wrinkles
2. Smoothes skin texture
3. Evens skin tone for younger-looking, more
balanced colour
4. Improves surface dullness, giving skin a
radiant healthy glow
5. Minimizes the appearance of pores
6. Reduces the appearance of blotches and age
spots
7. Soothes dry skin, hydrating with Olay
moisture
Olay Total Effects+ products contain
VitaNiacin, Olay's unique combination of vitamin
B3, pro-vitamin B5 and vitamin E to nourish the
skin and fight all seven signs of ageing.
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