History of Olay Products

A GIFT FROM A MAN TO HIS WIFE

The original “pink” Beauty Fluid is created by South African chemist Graham Wulff, inspired by his wife and other women who want deep hydration without the thick heavy creams of the day.

1952

GLOBALIZATION

Oil of Olay starts becoming available to women across the globe.

LATE 1950s – EARLY 1960s

NEW PERSONALIZED SKINCARE REGIMEN

Responding to women’s changing needs, the brand continues to improve its night cream formulas.

1960s

EXPANSION WITH A NEW ATTITUDE

Oil of Olay expands into cleansing as well as sensitive skin and intensive moisture variants, while adopting the new attitude “I don’t intend to grow old gracefully, I intend to fight it every step of the way.”

1980s

INNOVATION WITH A NEW NAME

‘Oil of Olay’ officially becomes ‘Olay’, and advances in research and technology allow the brand to move beyond hydration and cleansing into more proactive anti-aging skincare.

1990s

LEADING TECHNOLOGICAL BREAKTHROUGH

Harnessing the power of innovation and partnering with world-renowned dermatologists, Olay launches new products that work at the surface cellular level for younger-looking skin and that treat the root causes of skin concerns.

2000s

YOUR BEST BEAUTIFUL

With beauty solutions for women of all ages, Olay reminds you that every day is a chance to be the best possible version of yourself. #bestbeautiful

TODAY