Take your Retinol to the MAX with Olay’s new retinol24 range
Olay’s Maximum concentration of Retinol Collection includes three powerful products for everyday skincare: Night Serum, Night Cream and Night Eye Cream
Get ready to experience
The Next Generation
of Olay's best selling retinol formula
Following the success of the Retinol24 range, Olay has taken the UK’s Bestselling Retinol Night Cream* to the MAX by increasing its proprietary Retinoid Complex by 20%.
Olay’s latest innovation, the Retinol24 MAX collection, has been in development for 12 years, building on the innovative science that went into its original and bestselling Retinol24 formula.
This new launch contains Olay’s maximum concentration of Retinol yet. The maximised formula is packed with Olay’s most potent Retinoid + Niacinamide formula and has been supercharged with 40% more hydrating ingredients to combat dryness
Working alongside the body’s natural night-time rejuvenation process – when skin’s natural ability to repair itself is more active compared to the day - Olay Retinol24 MAX works through the night so you can focus on catching some z’s and waking up to smooth and glowing skin.
*than Olay Retinol24
WHO THE COLLECTION IS FOR?
The Retinol24 Max Night Cream, Night Serum and Eye Cream are suitable for most skin types.
The fragrance-free formula has been specially formulated to be Olay’s most hydrating retinoid range yet, making it perfect for those wanting to see visible improvements with smoothness, brightness, firming, dark spots, fine lines, and minimised pores. The range has been expertly created for both first time users of retinol seeking maximum result, and those wanting to take their routine to the next level.
What is RETINOL ?
Retinol is a form of vitamin A, arguably the beauty ingredient of the decade.
HOW DOES RETINOL WORK?
Retinoids work by encouraging surface cell renewal making way for fresh looking new skin cells.
WHY DOES IT MATTER?
Effective surface cell renewal is essential for beautiful for smooth even radiant skin. From as young as your 30’s the natural process can slow down and be less effective. Our Retinol24 technology helps restore the skins natural glow.
NOT ALL RETINOLS ARE CREATED EQUALLY:
STABLE
As powerful as retinol is, it is extremely difficult to ensure the stability and efficacy of the active ingredient. After 5 years of testing and formulation with more than 10 000 women, Olay developed a unique formula proven to keep retinol stable from first use to last.
EFFECTIVE
Its formula is made with powerful retinoid complex but also developed in a way that the active ingredients penetrates deep into skin’s surface layers, thereby acting on the skin surface renewal process. Actually, it contains more active retinol than some of its competitors (with a blend of two retinols - retinyl propionate and retinol itself) and Its active retinol penetrates better and deeper than some other retinol products available
HYDRATING
Not to mention that the product/formula/range instantly hydrates skin for 24 hours to help balance the drying effects of Retinol, leaving skin feeling soft and supple
BUT I LOVED THE ORIGINAL! IS THE MAX FOR ME?
Olay’s retinol family is growing to cater to the ever-growing demand for products that are suitable for different skin types and concerns.
The original Retinol24 collection is great for those with oilier skin types or first-time retinol users, and the NEW Retinol24 MAX range is best for those with dryer skin who require extra hydration, experienced retinol users, or new users that want to max out their retinol.
HOW TO INCORPORATE INTO