Harness the power of Vitamin C with Olay’s new collection
Olay’s Vitamin C + AHA24 collection contain a moisturiser for an amazing skin transformation.
The collection
Olay Vitamin C + AHA24 Hydrating Moisturiser
Enjoy a rich yet airy gel-cream hybrid that instantly indulges the skin without leaving a greasy feel. Its breakthrough formula contains Vitamin C combined with Lactic Acid and Niacinamide to strengthen your skin barrier.
What is Vitamin C?
Vitamin C is a powerful antioxidant and one of the most in-demand skincare ingredients.
For many consumers seeking tone (22%) and brightening (35%) benefits, Vitamin C is their go-to ingredient. Although proven in many aspects of skincare, on its own and even at high concentration, Vitamin C has limited impact on skin tone, and it can be hard to stabilise in a formula in its purest form.
Although Vitamin C as a powerful antioxidant is excellent for preventative and protective measures, it cannot tackle all of the issues by itself.
For this reason, Olay scientists crafted a unique formula blending Vitamin C, AHA and Niacinamide. The result? A game-changing formula that hydrates, brightens and evens skin tone.
Why is Vitamin C + AHA special ?
After evaluating over 500 ingredient combinations, Olay's expert scientists found that when combining Vitamin C with Lactic Acid and Niacinamide in a low-PH formula, the product has outstanding skin brightening and tone evening results.
Lactic Acid is a well-studied exfoliant and an excellent humectant, meaning it helps your skin stay hydrated. It also helps diminish the appearance of fine lines, tackles hyperpigmentation and leaves the skin smooth and radiant.
This proprietary formula has been tested and proven effective on hundreds of different skin tones.
The effectiveness of the unique Vitamin C + AHA24 formula
The collection was tested on hundreds of skin tones and provided visible skin transformation after just 28 days:
experienced brighter skin
found their skin tone to be more even
saw an improvement with hyperpigmentation
saw an improvement in their skin texture
thought their skin had a healthy glow
How long will it take to see results?
Several studies prove that the formula has visible results on all skin tones, even after a short time.
After applying the Olay Vitamin C + AHA24 collection each day, you will begin to see a visible skin transformation:
Skin feels instantly hydrated and looks visibly brighter.
Visibly more even skin tone.
Skin tone and texture look are visibly more even. Fine lines and wrinkles appear reduced. Don’t just take our word for it.
How to incorporate into
your morning beauty routine
Repeat this process every day for best results.
Wake up and cleanse the skin to create a clean base for your moisturiser and treatments.
Treat areas of concern with uniquely designed formulas, such as eye creams that are developed for the delicate skin around the eyes.
If your product of choice is the moisturiser, apply approximately a 10p size amount to the face and massage it in.
As the last step of your routine, always follow up with a separate product that contains SPF.